Kajabi — Website

We’ll start our Kajabi journey with your website because as well as handling functions like email marketing, payment processing and automation, Kajabi also provides everything you need to build and host a modern website.

In a “pure” Kajabi world you’ll have a single domain (e.g., yoursite.com) for both your main website and the private, members-only area where you deliver your online courses, membership programs, virtual communities and so on.

In other words, the website that visitors see is exactly the same one where customers log in to access the products they’ve bought.

Looking at your Kajabi website as a whole, we can break things down into website design, landing pages and blog. So let’s look at those in turn.

Note: Some people use Kajabi for its online business features but use a platform like WordPress for their main website. This approach gives you more flexibility around your website but loses some of the benefits of an all-in-one platform.

Website Design

If you’re thinking of running your main website on Kajabi, you’ll be wondering how much control and flexibility you have around your site’s layout and design. After all, no business owner wants an unappealing website or one that looks like every other website out there.

As a website builder, Kajabi stacks up pretty well. It gives you a selection of configurable design “themes”, making it easy to create a professional-looking site.

Introduction to Kajabi Themes

Kajabi’s website themes have been through several iterations over the years. Right now there’s a base theme called Encore that has all of the building blocks (e.g., widgets, navigation, etc.) you need to create a modern website together with a selection of more distinctive design themes built on top of it.

For instance, you’ll find designs suitable for specific niches like coaching, wellbeing, fitness, technology, and so on.

There’s also a more generic theme called “Streamlined Home” that can be customised for any industry or purpose.

Note: If none of the available themes fits your needs, you can always hire a Kajabi-savvy designer to build one for you, either from scratch or using one of the provided themes as a starting point. Third-party themes are also available to buy off the shelf.

The Three Types of Website Pages in Kajabi

Now you understand how Kajabi’s themes work, let’s talk about your website’s pages.

A Kajabi-powered business has three different types of pages:

  • Website pages – these are the standard pages most business websites will need and include examples such as Homepage, Login, and Store. In addition to these “System” pages, you can also add your own pages like About, Contact, etc.
  • Landing pages – these are standalone pages that are typically designed for conversion (i.e., getting visitors to take action). Examples include sales pages that describe a product and invite the reader to buy, and opt-in pages that prompt a visitor to enter their email address for a free report.
  • Pipeline pages – we’ll talk about Pipelines in a later chapter but they’re essentially a sequence of website pages and automated actions that implement a process like signing up for a webinar. A pipeline page is simply a page that belongs to a pipeline.

For the most part, all three page types listed above give you the same flexibility to customise your design and add new sections to your layout.

Landing Pages

Okay, it’s time to talk about landing pages.

As we’ve already said, these are pages designed to get visitors to take a specific action, like opting in to receive an email newsletter, signing up for a webinar or clicking a button to reach an order form.

“Conversion-oriented” pages like this usually have a slicker, more purposeful design than the average web page and make use of elements like testimonials, countdown timers and large “call to action” buttons to increase the likelihood of a conversion.

In practice, landing pages can be used for any purpose where the page content will benefit from a more custom design, for instance, a product review with visually distinct sections for features, pricing options, and so on.

Landing Page Themes

Similar to its library of design themes, Kajabi also has a library of landing page templates optimised for different purposes and organised into the following categories:

  • Sales – these templates are designed to sell your products and services, and include options suitable for specific business types such as beauty, coaching, fitness, and events.
  • Podcast – these templates are designed to showcase your podcast and make it easier for new people to discover it and subscribe.
  • Link in bio – these templates make it easy to create a page with all of your most important links (e.g., your booking page, your blog, your opt-in page) in one place and ideal for linking from your various social profiles.
  • Thank you – these are a selection of attractive templates for thanking visitors after they’ve completed a positive action like signing up to your email list.
  • Opt-in – these are templates in a variety of styles for creating conversion optimised pages that capture visitors’ contact details (e.g., name and email address) via a form.
  • Coming soon – these are templates for simple “placeholder” pages you can use to describe an event, product or service that’s not available yet but on its way.
  • Policies – this is a single text-based template you can use for creating functional but necessary pages like a privacy policy or terms of use page.

For most purposes, you’ll find a Kajabi landing page theme that’ll either do exactly what you need or make a good starting point for building a more customised page.

When it comes to customising your landing page you’ll rely on the “page builder” tool built into Kajabi, which is called Pages. So let’s explore that next.

What’s a Page Builder?

If you’re not familiar with page builders, they’re a way to create great-looking web pages without hiring a designer or knowing anything about code.

You literally “build” a page by adding different sections and blocks (e.g., a form or a video) to a page and the builder handles all the tricky code behind the scenes.

Note: Outside of the world of Kajabi, you may have heard of popular landing page builders such as Leadpages and Elementor.

Kajabi’s Page Builder Features

Like most page builders, Kajabi’s lets you populate your page sections with configurable “blocks”.

Here’s a small selection of the available blocks:

  • Multi-column – text arranged in two or three columns;
  • Call to Action – text plus a button;
  • Hero Countdown – prominent “hero” section with a countdown timer;
  • Feature Cards – two or three cards showcasing product features;
  • Image Gallery – grid containing multiple images;
  • Video Embed – embedded video player;
  • Testimonials – one, two or three formatted customer testimonials.

In addition to these generic blocks, Pages also lets you to embed functional elements from elsewhere, including:

  • Opt-in Form – embed an existing Kajabi form;
  • Offer – embed a Kajabi offer description (including a link to the checkout page);
  • Assessment – embed a Kajabi quiz or survey.

Using this approach you can build attractive and conversion-optimised pages with minimal design skill and a little patience.

List Building Features

Two other features within Pages deserve a special mention and both relate to list building (i.e., growing your database of potential customers). They’re handled separately within the Kajabi interface since they’re not regular blocks you can add just anywhere within a page.

Two-Step Opt-in

This is a special type of opt-in form that’s designed to get more sign-ups than a regular form.

Instead of embedding a complete sign-up form into your landing page, a two-step opt-in uses a button to first trigger a “pop up” version of the form. Once the form appears, visitors can complete it in the normal way.

Note: The idea behind this mechanism is that the first thing you ask the visitor to do (click a button) is quick and easy. Once the pop-up appears they’re statistically more likely to follow through because most of us don’t like leaving things unfinished.

Exit Pop-up

This has the same goal as a Two-Step Opt-in – getting more signups to your email list – but works in a slightly different way.

Instead of being triggered by the click of a button, this pop-up is triggered by one of the following two situations:

  1. The visitor moves their mouse pointer away from the page content up towards their browser controls (most likely because they’re about to “exit” this page).
  2. A certain amount of time passes (e.g., 10 seconds) after the visitor first lands on the page (i.e., the box appears after a defined delay).

In the second case, you can decide how many seconds to wait before triggering the pop-up and how many days to wait before showing it to the same user again.

Note: These types of “interruptive” pop-ups are a trade-off between conversion and user experience. The more frequent and prominent the pop-ups, the better they usually convert, but the more likely they are to annoy your visitors.


With Pages, Kajabi has done a good job of implementing a modern page builder. That said, it does fall short in a couple of places compared with other solutions. Let’s see exactly where those gaps are.

Fewer Blocks than Other Page Builders

When compared to a dedicated page builder like Elementor, Kajabi has a more limited selection of “drop-in” blocks you can add to your pages.

For example, Elementor Pro offers over 200 different blocks (including progress bars, review boxes, tabbed panels, Facebook comments and many more) while Kajabi offers less than 50.

For most people though this won’t be a big deal, since Kajabi’s blocks cover most common scenarios.

Fewer Page Templates than Other Page Builders

Similarly, when compared to other solutions, Kajabi offers fewer page templates to choose from – less than 50 in total.

Leadpages by contrast offers close to 200 different templates covering many different uses and styles.

Leadpages also tracks which pages are converting best for its users overall, so you can create your landing pages based on templates that are proven to be working well “in the field”.

No “Drag and Drop” Interface

While Kajabi offers an intuitive interface for customising landing pages and even building them from scratch, it’s not a true “drag and drop” interface where you can grab blocks from a library and literally drag them into the desired place on your page.

I personally don’t think this is a big deal – the interface works just fine as it is – but some people will prefer the drag and drop approach.


Unless your website is purely a shopfront for your online business, you’ll want to add new content to it over time via a blog.

Publishing blog posts regularly not only establishes your authority and helps your site rise in the search engine rankings but it also gives you a ready supply of fresh content to send your email subscribers.

Fortunately, Kajabi has native support for blogging and while that’s good to know, you’re probably wondering how it compares to more mainstream options like WordPress.

Blogging with Kajabi

Kajabi is up against some stiff competition as a blogging platform. WordPress is widely accepted as the “gold standard” and runs many of the world’s biggest sites and blogs.

So how does Kajabi measure up? Does it cover everything you’ll need, or will serious bloggers be better off with a specialised platform, leaving Kajabi to handle the more transactional side of your business?

As is true in several other areas, Kajabi covers the essentials fairly well but has a few limitations you should be aware of.

To set the scene, here are some useful questions when weighing up Kajabi as a potential home for your blog:

  • What’s the editing experience like and how much flexibility do you have when it comes to the content of your posts?
  • How much control do you have over settings that might affect how prominently your content ranks in Google, i.e., search engine optimisation (SEO)?
  • How many other blogging features that come as standard on other platforms are supported by Kajabi?

The quickest way to give you a solid overview of Kajabi’s blogging capabilities is to take a tour of the main features within the Blog area of the interface.

Content Settings

When you create a new blog post within Kajabi, you have various options relating to the content itself:

  • Title – the title (or headline) as it appears at the top of the published post and in the list of posts on your blog’s home page.
  • Content – the textual content for the body of the post, i.e., the blog post itself. (Kajabi’s rich text editor supports all of the formatting options you’d expect to find – headings, bold and italic text, bullet points, indenting, etc.)
  • Blog image – the primary (or featured) image that appears at the top of the blog post and on the blog home page. You can also provide “alt text”, a text description of the image which can be important for SEO.
  • Visibility – either Published or Unpublished. (You also have the option of having Kajabi automatically publish your post on a certain date and time.)
  • Tags – a list of relevant tags that display at the top of the post and make it easier for readers to find other posts on similar topics. (Note: These are unrelated to the tags you can apply to contacts, which are discussed in the next chapter.)
  • Media – an optional audio or video file which appears in a player at the top of the blog post, replacing the blog image. (Note: By default the blog image is used as the player’s thumbnail image.)

In addition to the core content settings, you also have some settings related to SEO and sharing.

SEO and Sharing

Here are the additional options Kajabi provides on a per-post basis:

  • Custom URL – this allows you to set the “permalink” for the post. (If you don’t specify something here, one is automatically derived from your post’s title.)
  • Page title – an optional alternative title that is used for SEO and sharing purposes rather than display. (To get technical, it’s what appears in the HTML “title” tag and the Open Graph sharing tags rather than just in the “h1” tag at the top of the post.)
  • Page description – a short description that appears in a few different places but isn’t visible to the reader. (Getting technical again, we’re talking about the HTML “meta description” tag and the Open Graph descriptions for social media sharing within the HTML.)
  • Social image – an optional image, distinct from the blog image, which is the image to be used when the post is shared on social media. (For instance, you might want to create an alternative featured image with additional branding to identify your site as the content source.)

Overall, Kajabi offers a fair amount of control over your blog settings but lacks some of the fine-grain configuration you may have seen on other platforms.


We’ve already mentioned that Kajabi has some limitations as a blogging platform, but let’s see exactly what they are.

Inflexible Permalinks

Like it or not, the permalink (URL) for every post on a Kajabi-powered blog starts with “/blog”. While it’s a quirk rather than a problem (it shouldn’t affect your blog’s SEO, for example) it’s not without its repercussions.

For instance, if you’re migrating a blog to or from Kajabi, your blog posts may have to change their URLs, which could have a negative SEO impact, at least in the short term.

No Categories

A fully-featured blogging platform like WordPress supports both categories and tags, but Kajabi only supports tags. The distinction can be subtle, but support for both will be important to some people.

I won’t differentiate between them here, but if you don’t know the difference between tags and categories, you probably won’t care that Kajabi doesn’t support both!

No Versioning

Some blogging platforms maintain a version history. So if you edit a blog post then later decide your changes were a mistake, you can “roll back” to an earlier version.

However, Kajabi has no equivalent feature. Once you click “Save” you can’t revert to an earlier version unless you had the presence of mind to copy the content elsewhere.

No Built-in Comments

Letting readers comment on your blog posts is usually good for engagement and helps you to build an audience. Kajabi integrates with Disqus (a third-party blog commenting solution) but it doesn’t have commenting built in.

Whether this is good news or bad depends on whether you want comments on your blog and what you think of Disqus, but one benefit of a third-party solution is that you’ll find it much easier to migrate your comments if you move to another platform later on.

No “More” Tag or Excerpts

On the front page of your blog, it’s common to display summary text for your recent blog posts together with a link to read the full posts.

WordPress lets you enter a custom excerpt for each post or insert a special “More Tag” in the content itself to mark the end of the summary text within the post’s introduction.

However, Kajabi simply uses a fixed number of characters (the default is 1,000) which means that the summary text is often chopped off mid-sentence.